Prendre des décisions au niveau mondial grâce à des mesures fiables de la télévision linéaire
Reliable TV measurement that supports strategic decisions across programming, ad sales, and content distribution
Nielsen’s International Linear TV measurement is the source of truth for audience measurement across 30+ markets. Built on the industry’s most representative panels and trusted big data technology, our data empowers media buyers to optimize investments and helps sellers unlock the full value of their inventory— enabling confident planning, pricing, and negotiation across the TV ecosystem.
Analyse de l'audience
Comprendre quand et où vos spectateurs s'engagent
Nielsen’s TV data reveals who’s watching, what they’re watching, and how often. These insights help advertisers identify high-value platforms and time slots while giving media owners a clear view of audience behaviors and preferences across markets.
Planification de précision
Construire et évaluer des campagnes en toute confiance
Plan media investments with clarity using trusted data. Whether you’re optimizing frequency, reallocating budget, or proving performance, Nielsen’s robust TV panels provide the foundation for better planning and better outcomes.
Mesure au niveau individuel
Se concentrer sur les personnes
Les mesures de Nielsen au niveau de la personne vont au-delà de la détection du contenu diffusé sur un écran - elles identifient les personnes qui regardent réellement. Cette distinction est essentielle pour les acheteurs qui cherchent à atteindre des individus et pour les propriétaires de médias qui personnalisent l'expérience des téléspectateurs.
Technologie de confiance
Built on stable, invisible innovation
From audio watermarks and fingerprints to people meters and big data, Nielsen’s proprietary technology powers accurate measurement—even in time-shifted and non-traditional viewing environments. It’s invisible to viewers and invaluable to the industry.
La monnaie mondiale pour la mesure de l'audience
La confiance de l'industrie. La puissance de la précision.
Nielsen’s International TV Ratings are the standard in over 30+ markets worldwide—built on rigorous, panel-based methodologies that capture real people and real behaviors. Media buyers and sellers alike rely on our data to plan, trade, and evaluate with confidence, knowing every viewer is counted and every impression is accountable.
Une technologie conçue pour capter tous les signaux
Chaque moment. Chaque spectateur.
From inaudible audio watermarks to real-time fingerprinting, Nielsen’s proprietary technology ensures accurate TV measurement across live, time-shifted, and streaming content. Our metering infrastructure is invisible to the viewer and essential to the industry—capturing what was watched, when, and by whom.
Des informations qui vont au-delà des décisions publicitaires
Un seul ensemble de données. Utilisations stratégiques multiples.
Nielsen International TV Ratings support a wide range of business needs—from content development and distribution strategy to audience profiling and campaign performance. Whether you’re identifying programming trends or validating your network’s value, our data gives you the clarity to act.
