Vue d'ensemble
Obtenir une image numérique complète
Consumers engage with digital content across many platforms, so it’s imperative that market participants have clear knowledge of their total content consumption. Digital Content Ratings provides that insight by including program and episode-level video ratings and static content ratings for web pages and app sections. The solution also offers custom reporting capabilities that facilitate a thorough aggregation of digital reach, audience and time spent across platforms.
Digital Content Ratings provides comprehensive content consumption measurement across every major digital platform. The solution includes best-in-class demographics from industry-leading data providers that enable publishers, agencies and advertisers alike to get a robust understanding of who consumes content across the digital media landscape.
Because Digital Content Ratings captures incremental reach, TV programmers can now get a true cross-platform rating for an episode of a TV show. Media sellers can reduce ad waste and drive revenue growth by effectively monetizing their inventory across platforms for content with ads that do not match linear television ads and content with no ads at all. With clear insight into actual consumption trends, media buyers can drive better outcomes for advertisers by purchasing in-demand inventory across platforms with confidence.
Caractéristiques
La norme industrielle pour la mesure du contenu numérique
Mesures comparables
Comparez facilement la consommation de contenu numérique à la consommation de contenu télévisuel telle qu'elle est indiquée dans les classements télévisuels de Nielsen.
Vue concurrentielle
Les classements quotidiens syndiqués permettent de prendre des décisions de planification exploitables et d'établir des comparaisons avec la concurrence
Mesure holistique
Better understand reach, manage frequency, and deliver ads to target audiences with more impressions.
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