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The media landscape is fragmented, consumer behavior is changing, and marketing budgets are tight, so it’s more important than ever to understand unique reach and frequency of your advertising campaigns across publishers and platforms. According to recent studies*, nearly 40% of digital advertising budgets are wasted on the wrong audiences and unique reach is a strong indicator of ROI performance.

We’re here to help. Nielsen Digital Ad Ratings (DAR) delivers deduplicated audience measurement metrics across computers, smartphones, tablets and connected TV. This means you can prove your campaign impact across digital media platforms by understanding the unique reach of your target audiences.

Unique reach is the unsung ROI hero. With insights to fuel your campaign optimization, you can better understand the audiences you’re currently reaching and quickly identify new customers to help grow your business.

By leveraging census-based data, Nielsen panel assets, advanced machine learning methodologies, and third-party datasets, Digital Ad Ratings provides deduplicated insights into how digital ads are consumed across mobile devices, computer screens and connected devices. And with the Nielsen ID System enabling people-based measurement across platforms and publishers, you can be sure that you’re getting the most accurate metrics across devices, content and ad exposures.

*Digital Ad Ratings – U.S. Benchmarks Report – Q2 2019-Q1 2020 Data