Mesurez votre audience audio où et comment elle écoute
Connect with radio, podcast and streaming audiences through our comprehensive audio measurement solutions
Nielsen peut vous aider à découvrir une nouvelle profondeur d'informations sur les tendances d'écoute locales et nationales pour vous connecter avec des millions de consommateurs et générer des revenus publicitaires.
Données représentatives
Compte-rendu de chaque auditeur
Real people are at the foundation of everything we do. We utilize best-in-class audio audience measurement techniques to recruit and maintain representative participation from all segments of the population, including the hardest-to-reach demographics across 270+ U.S. metro markets.
Monétiser l'audience
Rendre les données exploitables
Understanding how to connect with consumers through audio is no easy feat. Which markets, which dayparts, which stations and what mix of dayparts and stations are common questions our data can help answer at a local and national level.
Mesure des campagnes cross-média
Planifier en toute confiance
Hone in on the key performance indicators that illustrate how your audio campaigns reach audiences. Combined with our television and digital measurement capabilities, we’re able to show you how audio uniquely affects your overall campaign strategy.
Se connecter avec des millions d'auditeurs engagés
Découvrez la portée étendue de la radio
Nielsen is the reliable data partner you need to better understand reach, manage frequency and deliver ads to target audiences on AM/FM radio with more impressions. Our trusted data provides media buyers with confidence that marketing budgets are being allocated efficiently and that advertising messages are reaching the right consumers at the right time.
Plan, optimize & activate around podcasts
Comprendre le marché des podcasts
Nielsen’s suite of podcasting solutions enable you to understand the specific behaviors of podcast listeners so you can reach the right consumers and drive ROI. Our podcast measurement solutions can help you power meaningful content search, discovery and recommendations to measurement of the impact of ad exposure on brand health metrics.
