September, the beginning of autumn, brought an expected revival to the TV market, largely due to the new fall TV schedules. The time spent in front of the TV screen increased by 7 minutes compared to August 2025 (3 hours and 31 minutes), reaching an average of 3 hours and 38 minutes per day. This result is also identical to September 2024, which indicates a return to typical autumn viewing levels.
The increase in overall TV viewing time is entirely attributed to traditional television. The stations that attracted the most viewers were Polsat, TVP1, and TVN. Among the most-watched programs were the FIFA World Cup Qualifiers (TVP1), the TV series “M jak Miłość” (TVP2), and the news program “Fakty” (TVN).
In contrast to traditional television, the share of streaming in total TV screen viewership this month fell to its lowest level in 2025. It reached 9.1%, which represents a decrease of 0.6 p.p. compared to August 2025. Among streaming platforms, YouTube maintained its share at 2.2%, while Netflix, this time, saw a decrease to 1.9% (from 2.0% in August).
A propos de The Gauge™
The Gauge™ a été créé pour fournir à l'industrie des médias une analyse mensuelle de l'utilisation de la télévision sur les principales plateformes de diffusion de la télévision. Nielsen a publié sa première édition de The Gauge™ aux États-Unis en mai 2021.
A propos de la méthodologie The Gauge™
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Pologne a créé cette itération de The Gauge™ en utilisant des comparaisons de méthodologies.
