Le mois d'octobre attire un public plus nombreux devant les écrans de télévision. Le temps plus frais de l'automne et la poursuite des nouvelles grilles de programmation ont entraîné une augmentation de l'audience de la télévision traditionnelle et du segment de la diffusion en continu.
The total time spent in front of a TV screen increased by almost 13 minutes compared to September 2025, reaching 3 hours and 51 minutes. This result is also 8 minutes higher than in October 2024 (3 hours and 43 minutes).
Streaming strongly recovered in October from the losses of the previous month. The share of streaming in total TV screen viewership increased by 0.7 p. p., reaching 9.8% (compared to 9.1% in September). Significant changes were observed among streaming platforms. YouTube’s share grew to 2.5% (0.3 p. p. more than in September), while Netflix’s share recorded a decrease, falling to 1.8% (0.2% less than in September).
A propos de The Gauge™
The Gauge™ a été créé pour fournir à l'industrie des médias une analyse mensuelle de l'utilisation de la télévision sur les principales plateformes de diffusion de la télévision. Nielsen a publié sa première édition de The Gauge™ aux États-Unis en mai 2021.
A propos de la méthodologie The Gauge™
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Pologne a créé cette itération de The Gauge™ en utilisant des comparaisons de méthodologies.
