June, the first month of summer and the start of a vacation season, brought an expected decrease in viewer activity in front of TV screens. The latest data indicates that Poles spent an average of 3 hours and 37 minutes per day in front of screens, a nearly 6% drop compared to May 2025 (3 hours and 50 minutes). Despite this seasonal decline, a slight 4-minute increase was noted compared to June 2024 (3 hours and 33 minutes).
Streaming’s share of total TV screen viewership reached 9.7%, marking a 0.3% increase from May 2025. Among streaming platforms, YouTube stood out, with its share rising to 2.4% (0.2% more than in May 2025). Netflix maintained its share at 1.7%. Services like CDA.pl, Player, and SkyShowtime also saw increases, contributing to the overall growth of streaming’s share in total viewership.
A propos de The Gauge™
The Gauge™ a été créé pour fournir à l'industrie des médias une analyse mensuelle de l'utilisation de la télévision sur les principales plateformes de diffusion de la télévision. Nielsen a publié sa première édition de The Gauge™ aux États-Unis en mai 2021.
A propos de la méthodologie The Gauge™
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Pologne a créé cette itération de The Gauge™ en utilisant des comparaisons de méthodologies.
