February is the time of winter holidays, during which Poles often organize trips, which was reflected in less time spent in front of TV screens: on average 5 minutes less per day than in January 2025 (4 hours and 12 minutes). Watching traditional TV dropped by 4 minutes per day, and watching streaming content dropped by an average of 1 minute per day.
For the first time in a long time, the share of streaming in total TV viewing declined from 9.7% in January 2025 to 9.3% in February 2025 (8.3% in February 2024). One traditional TV news program Fakty along with polish series M jak miłość et Na dobre i na złe attracted viewers’ attention.
In streaming, both Netflix and YouTube achieved a 2.1% audience share. This result for Netflix marked a decline from 2.3% in January, while YouTube maintained its position. Most streaming platforms posted declines, with only Amazon Prime and Player among the few that posted increases.
A propos de The Gauge™
The Gauge™ a été créé pour fournir à l'industrie des médias une analyse mensuelle de l'utilisation de la télévision sur les principales plateformes de diffusion de la télévision. Nielsen a publié sa première édition de The Gauge™ aux États-Unis en mai 2021.
A propos de la méthodologie The Gauge™
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Pologne a créé cette itération de The Gauge™ en utilisant des comparaisons de méthodologies.
