Podscribe s'appuie sur les données de Nielsen Designated Market Area® pour améliorer ses capacités de reporting d'audience

Les données DMA® exclusives de Nielsen fourniront aux utilisateurs de Podscribe les données d'audience géographique les plus pertinentes et les plus claires du marché.

NEW YORK – September 25, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that Podscribe, an independent measurement and verification platform for podcast and audio advertising, will license Nielsen’s proprietary Designated Market Area® (DMA) data and integrate it into its reporting capabilities. By leveraging Nielsen’s standardized DMA® information, which spans 210 media markets across the country, Podscribe will empower its users with the most clear-cut geographical audience data relevant to both buyers and sellers in the digital audio space.

Nielsen DMA® insights are a key component of a data-driven advertising ecosystem and are extensively used throughout the media industry. The data helps media buyers maximize the impact of their geo-targeted ads, and helps media sellers accurately value their inventory to demonstrate the true reach and engagement of their content.

L'intégration des données de Nielsen permettra également aux utilisateurs de Podscribe :

• Accédez à un ciblage publicitaire localisé et à des rapports par marché médiatique.
• Soutenir la segmentation des données internes et de tiers par marché géographique.
• Normaliser la cartographie de l'audience en fonction de la localisation.

“Integrating Nielsen DMA® data is a significant step forward for Podscribe and our commitment to delivering the most accurate and reliable analytics to our users,” said Pete Birsinger, CEO/Founder, Podscribe. “This partnership ensures that our buyers and sellers have access to standardized and trusted geographic market definitions, enabling more effective localized ad targeting and streamlined reporting across the board.”

This collaboration reinforces Podscribe’s dedication to providing cutting-edge solutions that enhance transparency and efficiency in the digital audio advertising landscape.

“Podscribe’s collaboration with Nielsen emphasizes the importance of industry-wide standardization across all digital audio impressions,” said Rich Tunkel, Nielsen’s Managing Audio Director. “Using the most up-to-date Nielsen local market data will allow for consistent evaluation and comparability across all media platforms, with effective and efficient results.”

À propos de Podscribe

Podscribe is the leading independent podcast and audio advertising measurement platform, trusted by brands, agencies, and publishers to verify, attribute and optimize audio campaigns. With best-in-class measurement and analytics, Podscribe makes it easy to qualify ad performance, verify placements, and uncover insights that drive smarter decisions. Whether you’re scaling a brand campaign or proving value to advertisers, Podscribe turns audio into clear, measurable results. Learn more at www.podscribe.com and connect with us on LinkedIn.

À propos de Nielsen

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future.

For advertisers, agencies, and publishers, Nielsen has recently expanded Nielsen ONE to include outcomes capabilities, in addition to advanced audiences, planning and measurement. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, including YouTube TV, Facebook et Instagram).

Press contacts