December, apart from the winter weather, was characterized by a longer time spent by Poles watching video content on their TV screens.
Compared with November, viewers spent on average 9 minutes more per day in front of TV screens, amounting to an average of 4 hours and 18 minutes of viewing time in December.
Les Polonais regardent davantage la télévision en continu (augmentation de 8 % par rapport à novembre 2023) et la télévision traditionnelle (augmentation de 3 %).
Netflix strengthened its position at the top of the ranking of streaming services, with its share on the TV screen increasing to 1.9% (from 1.7% in November). YouTube viewership also increased in December, rising from 1.6% in November to 1.8% in December. The larger audience of these two platforms translated into an increase in the share of streaming in the total video viewing on TV screens, amounting to: 7.1% in December, the highest result since August 2023.
A propos de The Gauge™
The Gauge™ a été créé pour fournir à l'industrie des médias une analyse mensuelle de l'utilisation de la télévision sur les principales plateformes de diffusion de la télévision. Nielsen a publié sa première édition de The Gauge™ aux États-Unis en mai 2021.
A propos de la méthodologie The Gauge™
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Pologne a créé cette itération de The Gauge™ en utilisant des méthodologies conceptuellement similaires à celles de la version américaine. Les différences méthodologiques doivent être prises en compte lors de toute comparaison.
