August, like the entire summer, is typically characterized by less time spent watching TV at home compared to other seasons.
This year’s second month of vacation is not exceptional in this regard, as Poles spent an average of 3 hours 31 minutes per day in front of TV screens in August, up by just three minutes per day versus July. The Olympic Games, which Polish audiences followed closely, accounted for eight of the top 10 most-watched programs on TV in August.
Streaming’s share of total TV viewing increased to 8.7% in August (up from 8.6% in July). YouTube and Netflix’s share of total TV viewership remained unchanged at 2.1% and 1.9%, respectively, and “others” increased slightly (up 0.1% from July).
A propos de The Gauge™
The Gauge™ a été créé pour fournir à l'industrie des médias une analyse mensuelle de l'utilisation de la télévision sur les principales plateformes de diffusion de la télévision. Nielsen a publié sa première édition de The Gauge™ aux États-Unis en mai 2021.
A propos de la méthodologie The Gauge™
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Pologne a créé cette itération de The Gauge™ en utilisant des comparaisons de méthodologies.
