October, with its autumn aura and shorter days, also brings changes in the habits of watching video content on TV screens. Compared with the previous month, viewers spent on average 22 minutes more per day in front of TV screens.
Les téléspectateurs polonais ont passé plus de temps à regarder des contenus vidéo sur leur téléviseur en octobre : le visionnage de la télévision traditionnelle a augmenté de 10 % et le streaming de 14 % par rapport à septembre 2023.
On traditional television, viewers’ were attracted to information content, which was related to the election campaign and its culmination in the form of the parliamentary elections in Poland, which took place on October 15. News channels recorded a 34% increase in viewership compared with September.
In streaming, the viewership of both Netflix and YouTube, the main online platforms watched on TV screens, increased from September by 17% and 12%, respectively. Along with a bigger audience for platforms like Canal+Online, Disney+ and Player, the share of streaming increased 0.2%, to account for 6.8% of TV in October.
A propos de The Gauge™
The Gauge™ a été créé pour fournir à l'industrie des médias une analyse mensuelle de l'utilisation de la télévision sur les principales plateformes de diffusion de la télévision. Nielsen a publié sa première édition de The Gauge™ aux États-Unis en mai 2021.
A propos de la méthodologie The Gauge™
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Pologne a créé cette itération de The Gauge™ en utilisant des méthodologies conceptuellement similaires à celles de la version américaine. Les différences méthodologiques doivent être prises en compte lors de toute comparaison.
