In November viewers in Poland spent on average 4 hours and 9 minutes in front of their TV screens. That is 17 minutes more per day than in October. On a month-over-month basis, traditional TV viewing increased by 7% and streaming increased 6%.
On television channels, the presidential address and the Poland-Czech Republic football match in the European Championship qualifiers had the largest viewerships in November.
In streaming, Netflix’s viewership increased by 15% during the month, allowing the platform to overtake YouTube (whose viewership remained unchanged) and regain the first place among streaming with a share of 1.7%. Among other streaming platforms, HBO MAX, Viaplay and Apple TV+ also recorded increases.
A propos de The Gauge™
The Gauge™ a été créé pour fournir à l'industrie des médias une analyse mensuelle de l'utilisation de la télévision sur les principales plateformes de diffusion de la télévision. Nielsen a publié sa première édition de The Gauge™ aux États-Unis en mai 2021.
A propos de la méthodologie The Gauge™
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Pologne a créé cette itération de The Gauge™ en utilisant des méthodologies conceptuellement similaires à celles de la version américaine. Les différences méthodologiques doivent être prises en compte lors de toute comparaison.
