In May, we noted a few changes in viewership on the TV screen. Compared with April, the first notable change is that linear television viewership increased by 0.3 percentage points, accounting for 87.7% of the total viewership on TV. Pay television viewership (cable, satellite) increased, while terrestrial television viewing declined. And for the first time since January of this year, streaming usage declined. This is the first time streaming usage has declined since the Gauge: Poland was launched.
Reduced viewership of Netflix was the primary reason for the decline in streaming usage. Reaching a 1.6% share, for the first time in the Gauge: Poland, it gave up its leading position in streaming on TV to the YouTube platform, which, in May, achieved a record share of 1.7% on TV in the entire population in Poland.
A propos de The Gauge™
The Gauge™ a été créé pour fournir à l'industrie des médias une analyse mensuelle de l'utilisation de la télévision sur les principales plateformes de diffusion de la télévision. Nielsen a publié sa première édition de The Gauge™ aux États-Unis en mai 2021.
A propos de la méthodologie The Gauge™
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Pologne a créé cette itération de The Gauge™ en utilisant des méthodologies conceptuellement similaires à celles de la version américaine. Les différences méthodologiques doivent être prises en compte lors de toute comparaison.
