March is the first month of spring, which, besides warmer weather, also means that viewers typically spend less time at home in front of TV screens: Viewing was down 2.7% from February, with the majority of the decline coming from traditional television, although streaming usage also fell slightly. The share of streaming in total viewership on TV was 6.5% in March. Netflix continues to lead streaming usage, with a 1.8% share, followed by YouTube (1.7%), whose share has steadily grown since December.
A propos de The Gauge™
The Gauge™ a été créé pour fournir à l'industrie des médias une analyse mensuelle de l'utilisation de la télévision sur les principales plateformes de diffusion de la télévision. Nielsen a publié sa première édition de The Gauge™ aux États-Unis en mai 2021.
A propos de la méthodologie The Gauge™
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Pologne a créé cette itération de The Gauge™ en utilisant des méthodologies conceptuellement similaires à celles de la version américaine. Les différences méthodologiques doivent être prises en compte lors de toute comparaison.
