July is another summer month where Poles spend less time in front of the TV and TV broadcasters do not broadcast the high cost TV shows. The most-watched programs in July were sports and live music events, as well as news, weather and sport news. The lack of new TV shows on traditional channels helped streaming gain a record 6.9%, up 0.5 percentage points from last month.
YouTube was the streaming leader for the third straight month, capturing a record share of 1.9% of TV (up 0.1 percentage point from last month). Netflix, by comparison, gained 0.2 percentage points, capturing 1.7% of total TV in July.
Apart from YouTube and Netflix, we observed a jump in the streaming viewership also of other global OTT platforms like Max, Amazon Prime, but none of them have yet reached 0.5% share on TV.
A propos de The Gauge™
The Gauge™ a été créé pour fournir à l'industrie des médias une analyse mensuelle de l'utilisation de la télévision sur les principales plateformes de diffusion de la télévision. Nielsen a publié sa première édition de The Gauge™ aux États-Unis en mai 2021.
A propos de la méthodologie The Gauge™
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Pologne a créé cette itération de The Gauge™ en utilisant des méthodologies conceptuellement similaires à celles de la version américaine. Les différences méthodologiques doivent être prises en compte lors de toute comparaison.
