TV viewership in Poland has stabilized, and there were no major changes in viewing habits in April. Linear TV continues to dominate, but the share of streaming viewership is steadily increasing, evidenced by another 0.2 share points in April, accounting for 6.7% of TV usage. Netflix along with YouTube remain the leaders, which again accounted for a combined 3.5% of total viewership on TV. The growth this month came from the Other Streaming category, as increased viewership of additional streaming platforms resulted in a 12% increase in usage.
A propos de The Gauge™
The Gauge™ a été créé pour fournir à l'industrie des médias une analyse mensuelle de l'utilisation de la télévision sur les principales plateformes de diffusion de la télévision. Nielsen a publié sa première édition de The Gauge™ aux États-Unis en mai 2021.
A propos de la méthodologie The Gauge™
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Pologne a créé cette itération de The Gauge™ en utilisant des méthodologies conceptuellement similaires à celles de la version américaine. Les différences méthodologiques doivent être prises en compte lors de toute comparaison.
