AFL vs NRL : Qu'est-ce qui différencie les supporters des quatre équipes en lice pour la gloire ?
- 25% des supporters de Collingwood se décrivent comme "aisés" et 31% déclarent aimer "porter des vêtements qui sont remarqués par les autres"
- Lions fans are 30% more likely than the average Aussie to go nightclubbing, but 34% say they can bang out a tune on guitar or the piano
- Les supporters des Broncos sont 22% plus enclins que la moyenne des Australiens à s'attaquer aux bières au pub.
- 25 % des fans des Panthers déclarent aimer posséder un véhicule "à l'allure agressive"
Sydney – September 29, 2023 – With the big game for both codes just around the corner, Nielsen Consumer & Media View (CMV) has released its latest insights into the fans of the four teams who’ll be fighting for Grand Final glory this weekend.
FANS DES MAGPIE vs FANS DES LIONS
LES VENTILATEURS DE MAGPIES
- 25% of Collingwood fans describe themselves as “affluent” – 25% higher than the national average
- 31% déclarent aimer porter des vêtements qui sont "remarqués par les autres"
- 25% say “Sex appeal in a car is important to me”, which is 24% higher than the national average
- 42% des personnes interrogées déclarent suivre leur équipe principalement en ligne
- 37 % déclarent être des "adeptes précoces de la technologie".
- 18% ont l'intention de souscrire une assurance maladie au cours des 12 prochains mois
- 27% reckon European cars are better than Japanese cars, which is 23% higher than the national average
- 24% say they’re more likely to buy products associated with celebrities, which is 37% higher than the national average
SUPPORTERS DES LIONS
- 27% say they’re “at their best in a crowd”, which is 24% more likely than the average population
- 26 % déclarent être "à la pointe des tendances parmi leurs amis".
- 44% enjoy physical activities, which is 24% higher than average
- 40% are gamers, which is 30% higher than the national average
- 26% of Lions fans have attended a classical concert, and 34% have tickled the ivories or strummed a guitar in the past year
- Lions are chugging energy drinks with a roaring 22% consuming one in the last 7 days, while 34% have visited a nightclub in the last 12 months, which is 30% higher than the national average
- 23% have had Dominos delivered in the past 12 months, which is 30% higher than the average Aussie
FANS PANTHERS vs FANS BRONCOS
FANS DES PANTHERS
- 25 % déclarent vouloir posséder un véhicule "à l'allure agressive".
- 18% have donated between $100 and $499 in the last 12 months, which is 21% higher than the national average
- 21% say they like to “possess or do things that show they have money”, which is 26% more likely than the average Aussie
- Ils sont 24 % plus susceptibles que l'Australien moyen de faire une croisière lors de leur prochain voyage.
- Ils sont 22 % plus susceptibles que l'Australien moyen de choisir Emirates pour leur prochain voyage à l'étranger.
FANS DES BRONCOS
- Ils sont 22 % plus susceptibles que l'Australien moyen de visiter un vignoble au cours des 12 prochains mois.
- Ils sont 22% plus susceptibles de faire un voyage à la neige pour leurs prochaines vacances.
- 15% have had at least 1-5 beers at a licensed venue in the past month, which is 22% higher than the national average
- Les supporters des Broncos ont 30 % de chances de plus que l'Australien moyen d'acheter une voiture hybride
À propos de Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.
Pour en savoir plus www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).
Contact presse
Dan Chapman
Assoc. Director, Communications, Nielsen APAC
dan.chapman@nielsen.com
+61 404 088 462
