Les données démographiques provenant de plusieurs fournisseurs de données contribueront à alimenter le système d'identité Nielsen afin de fournir aux annonceurs et aux éditeurs des mesures indépendantes basées sur la population sur 17 marchés supplémentaires.
4 July 2022 – Following the successful launch in 12 markets since the beginning of 2022, Nielsen continues the roll out of its enhanced Nielsen Identity System for powered by aggregated. Philippines, Singapore, Thailand, Mexico, Hong Kong, Taiwan, Norway, Poland, Greece, Netherlands, Belgium, South Africa, New Zealand, Malaysia, UAE, Czech Republic and Hungary are the next markets to launch with data from July 1, 2022.
Forthcoming cookie deprecation is fundamentally changing the advertising ecosystem. Combined with the deterioration of other digital identifiers, there is greater emphasis on people-first measurement approaches to count and deduplicate audiences across platforms and report on people-based metrics.
The Nielsen Identity System powering Digital Ad Ratings addresses advertising waste and helps enable advertisers and publishers to measure reach and frequency of their audiences with confidence knowing that when a digital ad is viewed, demographics are deduplicated across mobile and PC platforms.
the new SVP and Head of Commercial Growth APAC, Head of Commercial & Growth, Nielsen APAC said: “In a fragmenting media landscape comparability is key. Today’s announcement is critical to support the evolution of digital ad campaign measurement so that the industry can continue to measure their audiences and ultimately prove the efficacy of their campaigns. I’m thrilled to see the success of the new identity system launched in markets across the globe and specifically in our region Asia Pacific: Australia, Japan, India and Indonesia. We are excited to have this innovative methodology now available across more markets in the region!”
The Nielsen Identity System measures digital campaigns for the open web alongside the integrations already in place for the walled gardens. The Nielsen Identity System connects digital ad impressions for the open web to demographic data from both Nielsen and third-party data providers. It is powered by more than 2 billion device identifiers across the world, constantly being refreshed.
Nielsen continue de nouer et d'étendre ses relations avec des fournisseurs de données mondiaux et locaux afin d'alimenter le système d'identité Nielsen. D'autres marchés devraient suivre dans le courant du mois prochain.
This is an important milestone as we continue to evolve our technologies and methodologies as we move toward our global Nielsen ONE strategy, underpinning a strong digital measurement capability, which helps with the vision of a true cross platform that measures across all screens.
À propos de Nielsen
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries. Learn more at www.nielsen.com or www.nielsen.com/investors and connect with us on social media.
Contacts
gli italiani e lo schermo: la televisione detiene il primato (l’84% la usa per vedere film
Sophie Millington
sophie.millington@nielsen.com
Minami Nan
minami.nan@nielen.com
