The high collaboration across the media marketplace, from publishers to agencies, advertisers and the industry bodies, has led to the creation of an incredibly sophisticated methodology that is at the cutting edge of what is happening in any market globally. On this episode of our Nielsen Video Series, Product Strategy – Audience Measurement, Asia-Pacific, Alex Smith talks about the uniqueness of digital audience measurement in Australia.
Restez à l'écoute pour la deuxième partie ! Alex Smith expliquera comment la mesure de l'audience numérique de Nielsen a évolué au cours des deux dernières années et comment elle évoluera à l'avenir.
