L'optimisation des Ad Intel Nielsen avec les dépenses et les créations des médias sociaux et in-applicatifs

Sydney, 20 April 2021: Nielsen is thrilled to announce the launch of an enhancement to Nielsen Ad Intel Digital that provides marketers with detailed advertiser-level social, in-app media spend and creative data.

The added breadth of measurement to include these media provides new visibility into some of the largest ad investments on digital. In addition, video collections are expanded to cover pre, mid and post-roll content for mobile and desktop devices.

Nielsen Ad Intel Digital offers intelligence to identify prospects, analyse brand strategies, and learn from past campaigns to plan for the future through a wide range of media categories (39). This new addition of social and in-app digital data will provide increased coverage by measuring additional sites and advertising types, with more accurate representation of digital ad buys, in a secure, privacy-safe way. Media buyers and sellers now have greater ease to monitor, adjust and measure their digital ad performance.

Nielsen Ad Intel Digital –  What’s in it for our clients:

• Introduction of social and in-app measurement to strengthen cross-media channel insights 
• A significant enhancement to video capture including pre, mid and post-roll video
• Augmentation du nombre de sites web surveillés 
• Accéder aux créations via un tableau de bord numérique facile à utiliser

When taking a look at the new dataset, in the first quarter of 2021, Nielsen Ad Intel reported $450M in estimated media spend for Social media (across Facebook and Twitter) in Australia.

Nielsen Ad Intel’s Australia Commercial Lead, Ad Intel Commercial Lead, Nielsen, commented: “Nielsen Ad Intel can provide advertisers, agencies and publishers with detailed advertiser-product level spend, impression data and creatives from multiple digital devices. This new, rich set of data will enable our clients to monitor their competitors’ spend and creatives across social, in-app, video and general display.

Les améliorations apportées à Ad Intel s'inscrivent dans le cadre des efforts déployés par Nielsen pour doter le secteur de mesures concurrentielles indépendantes et exhaustives permettant d'établir une méthode plus souple d'évaluation des performances publicitaires sur l'ensemble des plates-formes". 

Notre nouvelle offre numérique Ad Intel est ce que l'industrie demandait. Les améliorations apportées à notre surveillance numérique fournissent à nos clients une solution de mesure de la publicité numérique de qualité et granulaire qui complète la confiance que Nielsen accorde à ses clients à travers tous ses services de dépenses médiatiques existants. a ajouté Lopreiato.