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Nielsen Video Series – Episode 4: The Importance And The Role Of Panels In Digital Audience Measurement

1 minute read | July 2021

Comment les panels et les données des tags fonctionnent-ils ensemble pour mesurer l'audience numérique ? 

On the last episode of our Nielsen Video Series, Product Strategy – Audience Measurement, Asia-Pacific, Alex Smith talks about the important role of panels as well as why tags are valuable in digital audience measurement.