- Temps le plus élevé passé sur des sites liés à l'immobilier
- Temps total passé par les utilisateurs de téléphones mobiles
SYDNEY, 6 MARCH, 2020: Latest data released today by Nielsen, revealed strong growth in January 2020 for both the number of people and the time spent on real estate-related sites.
La publication de Nielsen coïncide avec l'annonce faite mardi par la Reserve Bank of Australia de réduire le taux d'escompte à un niveau record de 0
Les données de Nielsen sur le contenu numérique pour la semaine commençant le 13 janvier 2020 indiquent le temps total passé le plus élevé pour la sous-catégorie Immobilier/Appartements jamais enregistré dans le système de mesure numérique de Nielsen.
The growth in Total Time Spent was driven by mobile audiences. In January 2020, when compared to January 2019, Total Time Spent by mobile audience grew by 21%, whilst computer only grew 2%.1
Nielsen’s reporting of the rise in audiences on real estate-related sites is also parallel to the rise in borrowing for home loans, as confirmed by ABS. In December 2019, new home loan commitments rose 14% YoY. This is primarily driven by owner-occupied loans (up 17.9% YoY) rather than investment loans (up 4.9%).2
“It’s great to see a strong start to the year for the digital real estate players, where we are seeing gains on engagement measures with the weekly time spent up 16% compared to the same week last year” commented Monique Perry, Nielsen’s Managing Director, Media and Sports
Sources :
- Nielsen Digital Content Ratings, Monthly Tagged, January 2020 vs January 2019, Real Estate / Apartment sub-category, People 2+, Mobile, Text, Total Time Spent.
- ABS, Statistics, Finance, Lending Indicators, Dec 2019.
- Nielsen Digital Content Ratings, Weekly,, RealestateReal Estate / Apartments subcategory,WC 01/14/19 – WC 01/13/20, People 2+, Digital, Text, Total Time Spent.
Notes de Nielsen sur l'évaluation du contenu numérique :
- Nielsen Digital Content Ratings ne mesure que les éditeurs participants.
- Les données mensuelles de Nielsen Digital Content Ratings sont la monnaie indépendante approuvée par l'IAB.
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