- Les Néo-Zélandais des zones rurales consomment beaucoup plus de télévision et de journaux.
- 9 consommateurs ruraux sur 10 ont regardé la télévision au cours de la semaine écoulée
AUCKLAND – 7 DECEMBER 2020 – Nielsen today released data from the latest Nielsen CMI Rural Survey which explores over 46,000 New Zealand rural consumers, incorporating beef, sheep, dairy and other livestock farmers, as well as horticulture and cropping growers.
Nielsen’s results reveal that rural New Zealand consumers remain heavily engaged with traditional media to keep them informed. In fact, 9-in-10 tune in to watch TV channels, compared to nearly 8-in-10 of the general population.
Près de 7 personnes interrogées sur 10 dans les zones rurales ont lu un quotidien au cours de la semaine écoulée
Les données de l'enquête rurale CMI 2020 de Nielsen ont révélé que les journaux et magazines ruraux jouent un rôle important car ils sont considérés comme les plus fiables par rapport à d'autres types de médias.
The rural sector is looking to invest in products & services in the next 12 months. Key areas include farm supplies, maintenance, farm machinery & equipment (including the purchase of tractors), IT/Technology (including internet connection, and M2M technology), Infrastructure under $200K, vehicles (cars/utes), and banking/financial services.
Nielsen’s Head of Media Associate Director of Research said, “The results of this survey highlight the differences between rural consumers and the general New Zealand population. This information is critical for marketers and advertisers to accurately reach and engage their rural consumer demographic. “
À PROPOS DE L'ENQUÊTE NIELSEN CMI RURAL SURVEY 2020
Respondents were mailed a survey booklet in early August 2020 and asked to complete and return by the end of September 2020. Results in the Rural Survey are represented at farm level incorporating Beef Farming, Sheep Farming, Dairy Farming, Other Livestock Farming, Horticulture and Cropping. The total number of farms represented in the survey is 46,551 nationally.
À propos de Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
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