Le rapport utilise les avancées en matière de solutions de mesure pour refléter au mieux ce qui se passe actuellement avec les consommateurs américains dans les paysages linéaires et numériques.
New York, NY – July 31, 2018 – Today, Nielsen (NYSE: NLSN) released a reimagined Nielsen Total Audience Report. Representative of first-quarter 2018, the industry-leading report offers a comprehensive view into the behaviors and stories developing across the dynamic media landscape. The Rapport Nielsen sur l'audience totale expands upon its established cross-platform capabilities and provides a complete look at critical media sources and audience behaviors across both traditional and emerging platforms.
The redesigned report includes data on relevant subjects not featured in prior versions, including a detailed look at the usage of streaming content, as well as homes with a virtual multichannel video programming distributor (vMVPD) that provide streaming access to linear television. Additionally, the report features enhanced data from Nielsen’s wide-ranging suite of measurement solutions. This includes Nielsen’s Total Media Fusion, a cross-platform respondent-level data set that best reflects activity on digital devices like smartphones and tablets, as well as Nielsen’s MediaTech Trender, a quarterly consumer tracking survey launched in first-quarter 2018.
“The way people consume content is vastly different from what it was five years ago, let alone 10 or 20,” said Peter Katsingris, SVP, Audience Insights, Nielsen. “Consumers have the luxury of more options now than ever before. They can watch videos or listen to music on their smartphone and then just as easily engage with completely different content on their television or radio—the opportunities for how marketers can reach them are endless. Understanding the trends of who’s consuming content, what they’re consuming, and how are the foundations of the industry. Nielsen is uniquely positioned to accurately help the media ecosystem understand these behaviors.”
With the advertising industry shifting and the evolving way marketers connect to audiences, understanding the evolution of the media and developing consumer habits is vital to marketers and media owners seeking to reach their best consumer. The revamped Nielsen Total Audience Report seeks to not only make sense of the relationship between consumers and the various sources of media, but ultimately build the bridges that will empower media companies and advertisers to take full advantage of the growing opportunities to reach audiences.
Nielsen s'engage à fournir des mesures et des informations précises et fiables provenant de tiers. L'inclusion de ces nouveaux ensembles de données et capacités dans ce rapport mis à jour permet de mieux l'aligner sur la dynamique changeante du comportement des consommateurs en matière de médias.
LES PRINCIPALES INFORMATIONS DU RAPPORT NIELSEN SUR L'AUDIENCE TOTALE :
- 92% of U.S. adults listen to radio each week, the highest reach across platforms.
- On average, U.S. adults are spending over 11 hours a day connected to linear and digital media and almost six hours a day with video alone.
- Les jeunes adultes de 18 à 34 ans passent le plus grand pourcentage de temps avec des appareils connectés à la télévision et des appareils numériques par rapport à d'autres groupes démographiques.
- Black adults are the heaviest users of media overall. Compared to overall U.S., Hispanics listen to more radio, and Asian Americans spend more time with computers and tablets.
- Près de 3 % des foyers équipés d'un téléviseur sont abonnés à un vMVPD
- Près de 20 % des consommateurs déclarent utiliser une enceinte intelligente au sein du foyer.
- Deux tiers des foyers américains équipés d'un téléviseur disposent d'appareils capables de diffuser du contenu en continu sur le téléviseur.
- Dans les foyers équipés pour la diffusion en continu
- Plus de huit ménages non télévisuels sur dix regardent encore des contenus vidéo.
A PROPOS DE NELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Contact
Sal Tuzzeo: Sal.Tuzzeo@nielsen.com
