On March 1, Nielsen Total Content Ratings will have a limited commercial release that will allow subscribing media companies to use their data externally as a way to demonstrate the viewership to their cross-platform content.
Nous avons pris cette décision après avoir examiné attentivement et en réponse aux demandes des clients des médias qui souhaitaient disposer de plus de temps pour évaluer les nouvelles données et se préparer à leur utilisation plus large sur le marché.
À partir du 1er mars :
- Les éditeurs abonnés continueront à avoir accès à leurs propres données et à celles de la concurrence à partir de TCR.
- Publisher clients will, for the first time, be able to use their own data from TCR externally.
- Les clients éditeurs ne sont pas autorisés à partager des données concurrentielles avec l'extérieur.
- Les agences clientes pourront demander les données TCR directement à Nielsen pour toute réclamation externe faite par les éditeurs clients.
It is important to note that other components of Nielsen’s Total Audience framework including Digital Content Ratings, VOD Content Ratings, Digital in TV Ratings, VOD in TV Ratings, Digital Ad Ratings, Total Ad Ratings, as well as expansions of our TV ratings with Beyond 7 TV reporting are already in active use by our clients, and continue to gain additional traction in the marketplace.
Since every client has a different strategy for cross-platform distribution, Nielsen is providing the flexibility for clients to participate and get value from the data as they see fit. Flexibility is a cornerstone of Nielsen’s Total Audience measurement system to fluidly report content and ad exposure regardless of advertising model.
We are committed to ushering in this change in partnership with our clients, with utmost prudence and continued cooperation.
A PROPOS DE NELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
