· Time per person on social networking via a smartphone up 1 hour
· News.com.au retained top spot in the News rankings
· International news entities increased unique audiences
· BBC increased unique audience by 16%
Sydney, Australia – 23 June 2017: More than 90% of Australians aged 18+ engaged with social networking content via a smartphone during May 2017, according to latest data released today by Nielsen.
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TOP 5 BY TOTAL UNIQUE AUDIENCE, SOCIAL NETWORKING BRANDS, MAY 2017
|
Name |
Audience unique (000) |
Nombre de pages vues par personne |
Sessions Per Person |
Time Per Person (hh:mm:ss) |
|
|
16,193 |
116 |
96 |
14:29:16 |
|
|
8,573 |
5 |
29 |
02:29:28 |
|
|
7,038 |
6 |
7 |
00:16:34 |
|
|
6,161 |
7 |
12 |
01:08:32 |
|
|
6,106 |
4 |
7 |
00:46:16 |
Source : Nielsen Digital Ratings (mensuel) - mai 2017
CURRENT EVENTS AND GLOBAL NEWS
The current events and global news sub-category was steady overall with some movement in the top ten rankings. Five out of the top ten increased their unique audience numbers. BBC saw a large jump in unique audience to 2.6 million (+16%) to move to seventh place, up three spots.
Les événements majeurs de l'actualité internationale au cours du mois de mai ont contribué à des augmentations notables de l'audience unique de nombreuses entités d'actualité internationale.
News.com.au retained top position in with a unique audience of 5.8 million (-4%). Nine.com.au moved up from third to second place with a unique audience of 4.7 million (0.6%) and ABC News websites moved to third spot (4.6 million, -6%).
Smh.com.au (3.8 million, -7%), Daily Mail Australia (3.1 million, +5%) and The Guardian (2.9 million, +0.5%) retained their fourth, fifth and sixth positions respectively.
Yahoo 7 News moved to eighth (2.5 million, -11%), The Daily Telegraph retained their ninth position (2.4 million, +3%) and the Herald Sun moved to tenth (2.3 million, -6%).
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUBCATEGORY, MAY 2017
|
Name |
Audience unique (000) |
Nombre de pages vues par personne |
Sessions Per Person |
Time Per Person (hh:mm:ss) |
|
news.com.au |
5,783 |
49 |
14 |
01:03:01 |
|
nine.com.au |
4,727 |
38 |
13 |
01:10:26 |
|
Sites web d'ABC News |
4,613 |
22 |
9 |
00:28:14 |
|
smh.com.au |
3,804 |
32 |
12 |
00:49:16 |
|
Daily Mail Australie |
3,064 |
21 |
12 |
00:35:17 |
|
The Guardian |
2,926 |
14 |
9 |
00:31:21 |
|
BBC |
2,598 |
23 |
11 |
01:01:10 |
|
Yahoo7 Sites web d'information |
2,512 |
14 |
10 |
00:18:41 |
|
Le Daily Telegraph |
2,422 |
13 |
8 |
00:27:51 |
|
Herald Sun |
2,316 |
20 |
10 |
00:36:13 |
Source : Nielsen Digital Ratings (mensuel) mai 2017
A PROPOS DE NELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.
Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.
Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
Pour plus d'informations
Jackie Helliker
a global measurement and data analytics company was recognized for business excellence in the Employer…
T: + 61 403 074 864
E: jackie.helliker@nielsen.com
