With the average Super Bowl ad in 2015 costing $4.5 million, it’s fair to say that the stakes are high for advertisers. Considering all of the hype on social media, the critique of the ads in the days after the game and the massive audience in one shot (more than 100 million viewers), it can be challenging for advertisers to know if they’re doing it right and getting the most return on their big investment?
Nielsen is well aware of the myriad factors involved with successful marketing in today’s media landscape, especially during the biggest football game of the year, which is why we’re introducing a new integrated report that can help advertisers get a comprehensive read on the performance of their Super Bowl ads. This 360 report combines data sets from our social media tracking, our TV Brand Effect panel and our online consumer panel to provide a wide set of integrated insights, including:
- Comment la publicité payée et gagnée d'un spécialiste du marketing a influé sur l'efficacité globale du Super Bowl
- Dans quelle mesure la publicité a-t-elle touché les téléspectateurs et a-t-elle été mémorisée le lendemain ?
- Comment les médias sociaux et l'activité des téléspectateurs avant le Super Bowl ont-ils influencé la performance des publicités ?
- Comment l'engagement des téléspectateurs à l'égard du Super Bowl et de ses spots publicitaires a influencé les performances de la publicité
- Comment la considération de l'achat et d'autres mesures de la valeur de la marque évoluent à la suite de la diffusion du Super Bowl.
We’re excited to leverage our various measurement solutions to provide advertisers with a complete and integrated story about their Super Bowl ad performance. The ability to look at social media, online video, TV ad performance, and viewing behavior leading up to and during the Super Bowl allows us to provide a one-stop shop for advertisers in a way that no one else can.
For additional information, please contact Kristen Kumpf.
