Les réseaux RADAR de la radio atteignent plus de 170 millions d'auditeurs diversifiés chaque semaine
New York, NY – March 17, 2015 – Nielsen (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today reported in its March 2015 RADAR® Radio Network Ratings that more than 170 million Americans age 12 or older listened to a network radio commercial during an average week. The 44 networks measured by Nielsen RADAR reach 63.2% of the U.S. population each week.
Nielsen RADAR estime l'audience des publicités diffusées par les affiliés des réseaux abonnés. Les estimations d'audience de RADAR ne tiennent pas compte de l'écoute de tous les programmes radio du réseau.
RÉSULTATS D'AUDIENCE CHOISIS DU RAPPORT RADAR NIELSEN DE MARS 2015
Le rapport RADAR de mars 2015 démontre l'attrait de la radio en réseau pour un large éventail d'âges et de marchés. Les publicités diffusées sur les 44 réseaux radio mesurés ont atteint :
- 63.2% of persons aged 12+ (170.1 million listeners)
- 66.3% of persons aged 18-49 (89.6 million listeners)
- 67.3% of persons aged 25-54 (84.4 million listeners)
- 58.5% of Hispanics aged 12+ (25.3 million listeners)
- 71.3% of African-Americans aged 12+ (24.5 million listeners)
Le rapport RADAR de mars 2015 démontre également l'étendue de la portée de la radio en réseau dans les 25 premières DMA® (zones de marché désignées) :
- 65.7% of persons aged 12+ (89.3 million listeners)
- 69.6% of persons aged 18-49 (48.2 million listeners)
- 70.4% of persons aged 25-54 (46.1 million listeners)
- 61.3% of Hispanics aged 12+ (19.6 million listeners)
- 73.2% of African-Americans aged 12+ (15.1 million listeners)
Note de l'éditeur : Le nombre de réseaux et de leurs affiliés varie au fil du temps
À PROPOS DU RAPPORT RADAR DE MARS 2015
Nielsen’s RADAR (Radio’s All Dimension Audience Research) March 2015 Report is the standard currency for national network radio ratings and measures 44 individual radio networks. These networks are operated by AdLarge Media, American Urban Radio Networks, Crystal Media Networks, Premiere Networks, United Stations Radio Networks and Westwood One.
The sample size for the RADAR March 2015 Report is 395,896 persons aged 12 and older. This sample is designed to provide stability for key demographic estimates, dayparts, and Market-by-Market Analysis reports, which report all individual DMAs®.
The RADAR March 2015 Report includes data from the total U.S., including all 48 Nielsen PPM® markets, and 223 Nielsen diary metros. The survey period for RADAR 124 covers Jan. 2, 2014, to Dec. 3, 2014.
The Company has developed the Portable People Meter™ (PPM) and the PPM 360™, new technologies for media and marketing research.
Portable People Meter, PPM and PPM 360 are marks of Nielsen Audio Inc.
RADAR est une marque déposée de Nielsen Audio Inc. DMA est une marque déposée de The Nielsen Co. (US) LLC.
Les cotes PPM sont basées sur des estimations d'audience et représentent l'opinion de Nielsen. Elles ne doivent pas être considérées comme précises ou représentatives d'un groupe démographique ou d'un marché radiophonique.
A PROPOS DE NELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
CONTACT :
Diane Laura, diane.laura@nielsen.com, 646.654.5757
