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Smartphone - Un centre multimédia

0 minute read | July 2012

The smartphone is slowly taking over as a multimedia device – be it music, video, camera or radio. 

Quelques tendances :

  1. A fifth of the time spent on smartphones is on multimedia, led by consumption of locally stored content. 
  2. Les utilisateurs d'appareils Android passent beaucoup plus de temps à regarder des vidéos en streaming. 
  3. Engagement on Multimedia activities peaks early afternoon and closer to midnight, in contrast to Social Networking where the usage steadily rises through the day.
En savoir plus : Download Nielsen Informate Mobile Insights, July’12