The smartphone is slowly taking over as a multimedia device – be it music, video, camera or radio.
Quelques tendances :
- A fifth of the time spent on smartphones is on multimedia, led by consumption of locally stored content.
- Les utilisateurs d'appareils Android passent beaucoup plus de temps à regarder des vidéos en streaming.
- Engagement on Multimedia activities peaks early afternoon and closer to midnight, in contrast to Social Networking where the usage steadily rises through the day.
En savoir plus : Download Nielsen Informate Mobile Insights, July’12
