Insights | 10-09-2024
Fanáticos : Le manuel de Nielsen sur la consommation des médias et l'engagement sportif des Hispaniques
This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future…
Perspectives
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Insights | 12-09-2023
Hispanic audiences in focus: Trust in media – the key factor driving the shift to streaming
Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023…
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Insights | 24-05-2023
La surcharge des canaux nuit à l'efficacité du marketing à flux continu et à la confiance dans le retour sur investissement.
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing…
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Insights | 29-08-2022
Webinaire : 3 stratégies de budgétisation pour augmenter le retour sur investissement des médias
In this webinar, Nielsen’s VP of Strategic Insights, Imran Hirani unpacks effective budgeting strategies to…
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Insights | 13-08-2020
Le Hub du rapport d'audience totale de Nielsen
Welcome to The Nielsen Total Audience Report hub, which features the latest reports, data and insights related…
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Insights | 13-08-2020
Balancing Act: With More Time at Home, Work Days and Media Habits Merge
Despite being thrust into the work-from-home experience with little prep time, new remote workers not only…
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Insights | 16-04-2020
Au cours du COVID-19
The sports blackout at the hands of COVID-19 hasn’t dampened the passion that many fans have in terms of…
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Insights | 30-11-2018
Algorithmes de créativité
La capacità che hanno le immagini di attirare l’attenzione andrebbe sfruttata in modo più tattico in tutti…
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Insights | 16-11-2018
Libérer le potentiel de l'envie de voyager des Australiens
Australia is a nation driven by endless wanderlust. In the past year, 5.8 million Aussie travellers flew…
