Insights | 10-11-2025
De la k-pop au Singles' Day : Les nouvelles données de la pertinence culturelle
It used to take effort to be globally aware. In the pre-digital era, understanding what was happening abroad…
Perspectives
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Insights | 10-06-2024
Need to Know: What are retail media networks, and why is everybody talking about them?
Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent…
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Insights | 15-06-2022
Respecter la promesse d'une marque
Personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with…
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Insights | 28-07-2021
COVID-19 Elevated Convenience to a New Level, and That’s How it Will Stay
Now, after more than 16 months of consumer dependence on connectivity and omnichannel experiences, the baseline…
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Insights | 14-12-2020
Comment les spécialistes du marketing des produits de grande consommation peuvent-ils s'adapter aux bouleversements numériques ?
Given the scope of change this year, the adjustments that brands and retailers need to make are widespread,…
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Insights | 02-06-2020
Comprendre le sentiment des consommateurs peut aider les entreprises à s'adapter à la réouverture des États-Unis
As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before…
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Insights | 14-04-2020
La course contre le COVID-19 : Une plongée en profondeur dans la réaction des consommateurs indonésiens face au virus
While Indonesia was one of the last countries in Asia to confirm a COVID-19 infection at the beginning of…
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Insights | 14-04-2020
Berpacu Dengan COVID-19: Melihat Lebih Dalam Bagaimana Konsumen Indonesia Bereaksi Terhadap Sang Virus
Mélanger le plus grand nombre possible de documents sur l'Indonésie en rapport avec le COVID-19
