Insights | 23-07-2025
Next episode: Nielsen & Spotify
Spotify tapped Nielsen expertise to better understand the growing importance of podcasts and Brazilian podcast…
Perspectives
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Insights | 19-06-2025
De la sous-évaluation à l'irrésistible
PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable”…
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Insights | 03-02-2025
Le dossier : Tendances de l'écoute audio aux États-Unis au quatrième trimestre
Discover American’s listening behaviors across the total audio universe in Nielsen’s The Record for Q4…
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Insights | 30-10-2024
Le dossier : Tendances de l'écoute audio aux États-Unis au troisième trimestre
Découvrez les comportements d'écoute des Américains dans l'univers audio global dans le rapport Nielsen The Record pour le troisième trimestre 2024.
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Insights | 31-07-2024
Le dossier : Tendances de l'écoute audio aux États-Unis au deuxième trimestre
The Record from Nielsen provides a quarterly analysis of audio listening behaviors across the total radio…
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Insights | 22-05-2024
Investissez-vous dans le marketing de performance pour les bonnes raisons ?
Over-indexing on performance marketing leads to a vicious cycle where brands end up neglecting top-funnel…
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Insights | 25-09-2023
As podcast advertising grows, brand lift data can help brands demystify the ROI of their spending
As podcast listenership grows, brands can leverage brand lift data to validate their ad spending.
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Insights | 22-09-2023
Webinaire : Déchiffrer le code du succès des marques dans les canaux médiatiques émergents
Tune in to this insightful webinar to decode the secrets behind building powerful brands in today’s…
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Insights | 04-05-2023
In emerging media, brand recall is the biggest driver of lift
When it comes to brand lift in emerging media, brand recall is just as critical as it is in traditional media.
