Insights | 22-12-2025
Les favoris des fans stimulent l'esprit festif des fêtes
Which holiday fan favorite movies, old and new, are at the top of the season’s TV viewing charts?
Perspectives
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Insights | 30-10-2025
Joyeux Halloween ! Tendances télévisuelles des films d'horreur pour cette saison effrayante
En ce mois d'octobre
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Insights | 19-03-2024
Le "Super Sunday"
While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February…
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Insights | 20-12-2023
Les tops de 2023 : TV
On average, the typical adult spends more than 10 hours each day with media, with about half dedicated to…
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Insights | 19-10-2023
As the horror genre grows, modern metadata can ensure that fans find what they’re looking for
In the crowded horror genre, modern metadata can help streaming services scare the right audiences.
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Insights | 30-08-2023
Rebondissement : le boomerang de Suits met en lumière la valeur du contenu en streaming
Capturing an audience’s attention is powerful, and there is incredible value in that, especially when it…
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Insights | 08-06-2023
Examen de la représentation des LGBTQ+ dans les médias et la publicité
Nielsen examines LGBTQ representation in media and advertising to identify how brands are targeting audiences…
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Insights | 26-04-2023
After Oscars triumph, Asian American viewers look to advertisers and media companies for more representation
The AANHPI audience has made it clear – through their voices and dollar spend – that they desire…
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Insights | 03-10-2022
La représentation des Latinos dans les contenus vidéo favorise l'appétence pour le visionnage (bingeability)
When inclusive content attracts them to a service for the first time, Hispanic audiences stay to watch more…
