Insights | 16-05-2024
Un regard sur l'évolution de la portée et de l'audience de CTV en fonction des générations
See how different CTV trends vary across Gen Z, millennials and baby boomer generations.
Perspectives
-
-
Insights | 19-02-2020
The rise of buy now, pay later services in Australia opens up the impulse opportunity
Card or cash? Not anymore. ‘Buy now, pay later’ options have been rapidly embraced by Australians since…
-
Insights | 01-08-2019
Nielsen TV : L'importance de "GVC" pour les joueurs du millénaire
When it comes to video game engagement, the action is no longer limited to simply playing. This is especially…
-
Insights | 25-07-2019
As Media Options Increase, Radio and Podcasts are Go-To Music Sources for Consumers in Canada
While radio—traditional, streaming and satellite—continues to hold its own for music listening across…
-
Insights | 22-07-2019
Nielsen TV : Apprendre à connaître les joueurs de jeux vidéo du millénaire
Having grown up alongside the first Nintendo Entertainment System, which debuted in North America in 1985,…
-
Insights | 06-06-2019
Le jeu en marche : Les jeux vidéo sont un élément essentiel de l'alimentation médiatique des milléniaux
How important are video games to Millennials? According to our latest Millennials on Millennials report, which…
-
Insights | 03-06-2019
The Database: Innovating for Today’s Omnichannel Shoppers
This episode dives into how manufacturers and retailers can innovate new products that meet consumers’ needs…
-
Insights | 27-03-2019
Découvrir les tendances du contenu médiatique à travers la télévision et le numérique
Live TV continues to be the largest contributor to time spent when it comes to watching TV-originated content….
-
Insights | 06-03-2019
Communal Celebration: NCAA Men’s Basketball March Madness
While NCAA Men’s Basketball is not quite as popular as professional basketball or college football, it still…
