Insights | 21-08-2024
Webinar: Outcomes, not output: Measuring impact across the full marketing funnel
Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire…
Perspectives
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Insights | 06-05-2024
Des mesures axées sur les résultats : Les indicateurs clés de performance du marketing qui intéressent votre directeur financier
Voici cinq indicateurs clés de performance axés sur les résultats qui aident les spécialistes du marketing à montrer leur impact et à débloquer des budgets.
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Insights | 01-05-2024
Webinaire : Résultats du tunnel complet : Comment mesurer l'impact de l'évolution du parcours client
Learn how to identify, measure and optimize ROI at every step of the new customer journey.
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Insights | 25-04-2024
Rapport annuel de marketing 2024
Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own…
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Insights | 24-05-2023
La surcharge des canaux nuit à l'efficacité du marketing à flux continu et à la confiance dans le retour sur investissement.
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing…
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Insights | 04-05-2023
As media options proliferate, quality audience data is the key to delivering marketing impact
Learn how quality audience data is the key to delivering marketing impact and bridging the gap as device and…
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Insights | 28-11-2022
Executional ROI drivers: Optimizing campaigns to maximize returns
In order to optimize media spend—and ROI—marketers need to identify which executional ROI drivers are…
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Insights | 23-06-2022
Comprendre comment l'optimisation des campagnes est rentable dans un paysage médiatique en constante évolution
The fragmentation of audience time can present challenges for marketers, but when they have a clear…
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Insights | 09-05-2022
Bridging the gap: Better audience targeting with context and behavior data
As engagement with digital channels continues to rise, understanding the consumers behind those engagements is…
