Perspectives
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Insights | 22-02-2017
Le co-visionnage sur les appareils OTT : Similitudes et différences
When we watch television, we often have someone else in our household watching with us: a spouse, a child, a…
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Insights | 22-02-2017
Une vue d'ensemble : La technologie au service de la fragmentation des médias
It’s a great time to be a media consumer. New streaming technologies with over-the-top (OTT) apps, connected…
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Insights | 22-02-2017
Utilisation de l'apprentissage automatique pour prédire les futures audiences télévisées
TV ratings are used to predict the future. They set expectations and affect programming decisions from one…
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Insights | 22-02-2017
Mesurer l'impact de la publicité
In recent years, the creation of large single-source datasets has been a major boon to the advertising research…
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Insights | 22-02-2017
Comprendre la mémoire dans la publicité
Advertisers and those who measure the impact of advertising are obsessed with memory. If advertising is to be…
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Insights | 18-10-2016
Nott Alone : L'OTT rend-elle à nouveau cool le fait de regarder la télévision ensemble ?
Co-viewing in television is the process of watching content alongside other people, typically members of the…
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Insights | 18-10-2016
Utiliser l'apprentissage automatique pour prédire les futures audiences télévisées dans un paysage médiatique en pleine évolution
Media companies and advertisers rely on TV ratings every day to measure the success of TV shows, verify that…
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Insights | 17-10-2016
Utiliser des données de source unique pour mesurer l'efficacité de la publicité
How do we know if advertising works? Is there a way to directly measure the in-store sales results of an…
