Insights | 10-01-2025
Besoin de savoir : La valeur d'une mesure indépendante pour l'attribution des médias au détail
Découvrez pourquoi une mesure indépendante est cruciale pour une attribution précise et équitable des médias de détail.
Perspectives
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Insights | 20-03-2024
2024 Upfronts / NewFronts Webinar
Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should…
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Insights | 25-01-2024
Le guide Upfronts/NewFronts 2024
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25…
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Insights | 09-08-2023
Need to Know: What is panel data, and why does it matter?
Learn more about what panel data is and how it has been the gold standard of the research industry for nearly a…
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Insights | 16-11-2022
Always on" modernise la mesure numérique grâce à la comparabilité dédupliquée
Unlike point-in-time measurement that requires individual campaign enablement, always on DAR provides…
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Insights | 10-11-2022
In a streaming-first world, comparable, always on measurement is critical
As video advertising fragments to follow consumption, marketers need a reliable view into each touch point as…
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Insights | 15-09-2022
5 questions auxquelles tous les annonceurs veulent une réponse
Advertisers are expected to create strategies nimble enough to keep up with the times, reach audiences that are…
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