Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
Perspectives
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Insights | 21-08-2024
Webinar: Outcomes, not output: Measuring impact across the full marketing funnel
Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire…
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Insights | 17-06-2024
Webinaire : Fidéliser les marques auprès des publics LGBTQ+ grâce à une publicité et un contenu inclusifs
Les consommateurs LGBTQ+ accueillent favorablement l'engagement des marques
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Insights | 01-05-2024
Webinaire : Résultats du tunnel complet : Comment mesurer l'impact de l'évolution du parcours client
Learn how to identify, measure and optimize ROI at every step of the new customer journey.
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Insights | 25-04-2024
Rapport annuel de marketing 2024
Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own…
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Insights | 19-04-2024
Webinaire : Naviguer dans l'IA dans la modélisation du marketing mix : Risques et récompenses
Are you ready to explore the transformative power of Artificial Intelligence in revolutionizing marketing…
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Insights | 29-11-2023
Unleashing the power of creator content
Whalar, a leading global creator company, commissioned Nielsen to measure the incrementality and ROI of their…
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Insights | 22-07-2022
C'est vrai : il faut vraiment dépenser de l'argent pour en gagner.
Why continue spending if it’s not generating positive results? You’re likely not spending enough to get the…
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Insights | 27-04-2021
Comment maximiser le retour sur investissement du marketing pour tous les budgets
Marketers that thrived in 2020 used ingenuity and agility to keep in lock step with the pace of change. But…
