2025 Série "Diverse Intelligence
Comment les consommateurs hispaniques influencent le paysage médiatique
Hispanic audiences are taking control of the way they shape their own media experiences, driving trends and redefining how content is created and consumed. As this powerful consumer group adapts and evolves, there are opportunities for brands and advertisers to leverage.
Créer une communauté et stimuler les tendances
Les consommateurs hispaniques remodèlent activement le paysage médiatique en impulsant de nouvelles tendances et en définissant la manière dont le contenu est produit et consommé. Cette évolution offre aux marques et aux annonceurs une occasion unique de s'engager auprès de ce public puissant et adaptable.
1/5
With 68.1 million Hispanic people living in the U.S., this consumer segment makes up one fifth of the population.
(U.S. Census, 2024)
31
Hispanic audiences are young, with a median age of 31, and they’re leading key trends across media and sports.
(U.S. Census, 2024)
53%
Plus de la moitié des consommateurs hispaniques attendent des marques qu'elles soutiennent des causes qui leur tiennent à cœur.
(Nielsen Attitudes on Representation Survey, 2025)
Créer des expériences personnalisées
In this year’s report, we examined three ways Hispanic audiences are widely influencing media consumption trends shaped by their cultures and
communities:
Conservateurs des médias
Hispanic audiences are selective about where and how they’re spending their
time with media.
Influenceurs d'algorithmes
Hispanic consumers are leaning into apps and platforms to create unique digital
experiences.
Champions de football
Hispanic soccer fans in the U.S. are leading the hype ahead of the inaugural FIFA Women’s Champions Cup™ and the Men’s FIFA World Cup™ in 2026.
Navigating pathways to connect
Findings from this diverse intelligence report go beyond understanding traditional consumption metrics. Discover how Hispanic audiences are reshaping the industry as trendsetters, curators and creators.
