Quels sont les moteurs de la publicité dans le secteur de la santé aujourd'hui ?

Effective messaging is paramount for hospitals and healthcare systems to connect with local communities. In 2024 alone, a remarkable $1.27 billion was poured into hospital advertising, with more than $200 million dedicated to outdoor advertising–highlighting the emphasis on local reach. What message is your brand sending? 

Watch this 30-minute webinar to get an in-depth look at healthcare advertising trends. We’ll show how hospitals, healthcare systems and physician networks can use advertising intelligence to make smarter marketing decisions and create more effective media strategies.

What you’ll discover:

• Regional ad spend trends: Get unparalleled insights into who is advertising and where spending is focused.
• Veille concurrentielle: Uncover your competitors’ media strategies, including their ad placements and specific media types
• Unique ad behaviors: Identify distinctive media splits and spending patterns unique to the industry

We also explore the role of outdoor advertising in the healthcare sector, as well as ad spend patterns across radio and digital platforms, highlighting their impact on local markets.

This session is designed for healthcare marketers and strategists, as well as agencies serving healthcare clients.