2025 Série "Diverse Intelligence
Faire participer le public noir
Black America continues to grow, and the outsized impact of their cultural and economic influence cannot be ignored or taken for granted. Learn how brands can connect with this community to impact, grow and win with inclusion.
Une influence déterminante
With 48 million* people, the Black community in the U.S. is young and growing in both size and economic impact. For advertisers looking to reach this powerful consumer segment, understanding who they are, what motivates them, how they consume media and what pushes them to purchase is key to creating authentic connections.
*Source: U.S.Census American Community Survey, 2023
52%
With more than half of Black Americans under 35, this community has outsized influence on digital trends
Source: U.S.Census American Community Survey, 2023
$2.1T
Le pouvoir d'achat des Noirs américains a été multiplié par 2
Source: Selig Center for Economic Growth, Terry College of Business, The University of Georgia
67%
Plus de deux tiers d'entre eux chercheront d'autres solutions si une marque ne s'aligne pas sur les causes qui leur tiennent à cœur.
Source : Étude Nielsen sur les attitudes à l'égard de la représentation 2024
Comprendre les habitudes médiatiques du public noir
In this year’s report, we explore how Black audiences in the U.S. are leaning into media that emphasize the spoken word, invite conversation and create a sense of connection.
Les pionniers du numérique
Black audiences are driving trends on social media and digital video platforms that encourage broader audiences to like, comment, subscribe and imitate.
Auditeurs assidus
Les Noirs se tournent vers les médias audio tels que les podcasts et la radio
Des fans fidèles
Black sports fans are embracing women’s sports, and they’re eager to share about the brands that sponsor their favorite teams.
Les informations sur l'audience des Noirs dont vous avez besoin
Brands and programmers who invest in customer-centric strategies that amplify Black voices, embrace cultural nuance and support causes Black communities care about will find an audience eager to listen—and willing to respond. Download this report, and learn how the right data can inform your approach and help you win with inclusion.
