Des points aveugles aux points lumineux : comment les CMO indiens gagnent avec des données unifiées
Propulsé par Nielsen ONE
India’s advertising landscape is more fragmented—yet more critical—than ever before. Billions of impressions, millions in ad spend, but still one burning question: Who’s really watching, and what’s the impact?
Many advertisers are left in the dark by siloed data, outdated measurement, and a lack of transparency. Don’t settle for guesswork. Get the clarity you need to win in India’s fastest-evolving media market.
“Advertisers are spending millions of dollars, and they need that kind of transparent, third-party, validated data. The Indian Premier League brings billions of impressions and millions in ad spend. Advertisers want to know: who’s watching, where is it being watched from, and are those views real?”
— Hemant Kewalya, Executive Director of Audience Measurement, Nielsen India
In this new article, we unpack:
Le fossé entre la confiance et la clarté - et comment les grandes marques le comblent
The IPL test case: smart strategies for measuring billions of impressions, connecting real people with real data
Pourquoi une vue unifiée n'est pas négociable pour un retour sur investissement plus intelligent et de vrais résultats pour l'entreprise.
Comment la transparence devient-elle la nouvelle monnaie d'échange dans le paysage marketing indien ?
“Absolutely, transparency is key to helping advertisers make informed decisions. We have seen a clear shift in how advertisers engage with us since the introduction of trusted, third-party digital ad measurement tool. During IPL 2025, advertisers across categories like CPG, Telco, Automotive, and Online Services were able to plan their campaigns with better efficiency and measure them with far greater confidence.”
— Anup Govindan, Chief Revenue Officer – Sports, JioStar
Prendre des décisions en toute confiance grâce à une mesure unifiée des publicités
