Webinaire
Stratégies CTV
Ce que les acheteurs de médias doivent savoir en 2024
As the media industry races towards complete digitization, CTV stands out as a prominent channel marked by untapped potential.
Between the rising usage of CTV as digital identifiers disappear and its ability to offer advertisers personalized and measurable ways to reach audiences, it will be one of the best advertising vehicles for reaching consumers at every rung of the marketing funnel.
Moderated by Ashwini Karandikar, EVP, Data, Tech and Media from 4A’s, join Ameneh Atai, General Manager, Digital & Advanced TV et Tanner Goranson, VP, Client Strategy, Nielsen ONE as they discuss CTV trends, the need for understanding advanced audiences, and how advertisers need to strategize their objectives and approach for both TV and CTV.
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Relever les défis de CTV en matière de mesure et d'attribution
Équilibrer la qualité et l'échelle de l'inventaire de CTV
Tirer parti de la convergence des médias
8%
Weekly reach of CTV devices is growing at an average rate of 8% YoY across virtually every segment.
(Source : Nielsen's 2024 Upfronts/NewFronts Guide)
$43.5B
CTV ad spend is projected to grow to $43.5B by 2026, more than double spend in 2022. (source: Insider Intelligence)
(Source : Insider Intelligence)
53%
des marketeurs mondiaux prévoient d'augmenter leurs dépenses en TVC en 2024 [Source : 2024 Nielsen global marketer survey].
(Source : 2024 Nielsen global marketer survey)
Repérer et sécuriser le potentiel inexploité de CTV
Imagine: TV ad experiences that are as personalized and measurable as digital. The sky’s the limit, if you have the solutions in place to understand your audience and measure your impact.
