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Navigating AI in
Marketing Mix Modeling:
Risk and Rewards
Êtes-vous prêt à explorer le pouvoir de transformation de l'intelligence artificielle pour révolutionner la mesure et la stratégie marketing ?
In this exclusive webinar, Katherine Canario, Director of Marketing Mix Modeling, and Ben Samuel, VP of Commercial for Nielsen Marketing Mix Modeling delve into the evolving landscape of AI in marketing measurement and uncover the crucial insights you need to propel your business forward. Learn how you can maximize AI’s potential while understanding and mitigating associated risks.
Learn more about…
The evolving AI trends in recent years and how perceptions have shifted, along with potential new opportunities
Les pièges associés à l'IA si elle est mal appliquée dans le cadre de la modélisation du marketing mix
Le cadre essentiel pour une mesure efficace de l'IA dans le marketing
Unlock your marketing potential
with Predictive ROI
In today’s cutthroat marketing arena, data-driven decisions reign supreme. Enter Predictive ROI (PROI) by Nielsen – your trusted ally for optimizing campaigns and achieving marketing goals.
