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Résultats du tunnel complet : Comment mesurer l'impact de l'évolution du parcours du client
Atteindre le public n'est que la moitié de l'équation.
You have to drive returns, and you have to have the data that proves it. Learn how to identify, measure and optimize ROI at every step of the new customer journey.
Between the rising usage of CTV as digital identifiers disappear and its ability to offer advertisers personalized and measurable ways to reach audiences, it will be one of the best advertising vehicles for reaching consumers at every rung of the marketing funnel.
Watch to hear from Global Head of Marketing Mix Consulting, Josh Kowal et VP of Consulting, Arica McKinnon on what it takes to thrive in an outcomes-obsessed ad world.
Learn more about…
Impact de la portée et de la fréquence sur les résultats
Sortir votre ROI des silos
The metrics that matter most, and why
72%
of global marketers expect bigger ad budgets this year, up from 64% in 2023
2/3
of media budgets are going toward digital channels—with CTV, search and retail media driving the biggest increases
38%
des spécialistes mondiaux du marketing évaluent le retour sur investissement global en mesurant conjointement les efforts de marketing traditionnel et numérique
