Just as each of Japan’s prefectures are unique, their markets come with distinct opportunities and challenges that advertisers need to navigate to achieve marketing success. So, is your marketing mix accounting for these differences? In this special collaborative report between Nielsen, Google and Meta on Marketing Mix Modeling (MMM), we bring to you an in-depth analysis of 19 Nielsen models from Japan to showcase how regional-level data compares to national-level data. The report details:
- Pourquoi il est essentiel de collecter le bon niveau de données
- La corrélation entre la granularité des données et la précision des prévisions
- Comment un modèle MMM plus précis peut vous aider à prendre de meilleures décisions marketing sur différents marchés.
This report is available in English and Japanese. To download the report in your preferred language, toggle the language option in the main menu.
