Stratégies d'avenir pour les marques de toutes tailles
No one was prepared for what the world has experienced over the past year. For businesses, the need for agility was clear, but uncertainty and disruption left most ill-equipped to know how and where to make adjustments.
To be successful as a marketer, the ability to change and adapt is imperative—we’re living in an era of adaptation. As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics if they want to reach a world of audiences whose habits and preferences have shifted.
COVID-19 has tested us all, but now we are shifting from “what has been” to “what will be.” I hope you will find this report useful in providing insights on our industry and the implications of COVID. We are here to help as we let the reset begin.
JAMIE MOLDAFSKY, Chief Marketing and Communications Officer at Nielsen
In this report, Nielsen discusses smart marketing and advertising strategies for brands of all sizes to meet the escalating pressure to drive return on investment. Learn more about:
- Pourquoi il n'y a jamais de bon moment pour arrêter le marketing
- Comment réaffecter rapidement les fonds du marketing mix en période de changement ?
- Les moyens de modifier votre stratégie omnichannel pour l'avenir
- Quels sont les obstacles à l'adoption de la publicité télévisée en circuit fermé ?
- Comment la technologie du marketing peut offrir une voie plus intelligente vers le retour sur investissement
- Pourquoi les annonceurs ont besoin de plus que des données de première main
