The pandemic has upped the ante for marketers looking to make sense of the ever-fragmenting streaming landscape. In just one year, Nielsen estimates that the percentage of homes that can stream has risen from 18% to nearly 30%.
With expanded measurement capabilities, marketers can see the true scale of the growing streaming ecosystem and measure the impact of new revenue to include branded in-show integrations.
On June 17, eMarketer moderated a Tech-Talk Webinar featuring Nielsen’s Brian Fuhrer, senior vice president, product strategy. He discussed how streaming provides new monetization opportunities for marketers.
Regardez ce webinaire à la demande et apprenez :
- The true scale of the growing streaming ecosystem, and what it means for marketers
- Les plus grandes opportunités de monétisation pour les créateurs de contenu et les marques dans le domaine de la diffusion en continu
- Who’s watching which platforms, and where advertisers can reach unique audiences
For additional information visit our Streaming Video Ratings solutions page.
