We’re living in a world of disruption, and it’s becoming harder for consumer packaged goods (CPG) and retail brands to make meaningful connections with consumers. From the rise of new and unlikely competition to changing demographics and global movements stressing social issues, marketers have to plan against a myriad of nuanced cultural events and trends. The COVID-19 pandemic has added a new layer of complexity, disrupting shopping patterns and forcing brands to rethink how they engage consumers across every touchpoint.
Join CPG and Retail industry experts from Nielsen, Quotient and our guest Forrester Research for a lively and insightful on-demand discussion focused on:
- How COVID-19, social unrest and the economic downturn have accelerated consumer’s demand for digitally driven and authentic brand experiences;
- Ce qu'il faut pour élaborer des stratégies de marketing qui résistent au changement et qui stimulent efficacement les ventes en ligne et hors ligne ; et
- Pourquoi les marques et les détaillants doivent s'associer selon de nouvelles modalités pour répondre aux besoins des consommateurs d'aujourd'hui et de demain.
